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And West’s proven merchandise game was as strong as ever: Pieces from Yeezy Gap Engineered by Balenciaga were on sale in the It’s A Philly Thing No One Likes Us We Don’t Care Shirt Apart from…,I will love this stands, some featuring prints of a flying dove. West is clearly a marketing mastermind, as evinced by everything from the hundreds in line to purchase merch to his making Donda 2 available exclusively on the Stem Player, his proprietary music device (shortly before the Miami show, he announced this news, and sold $2.2 million worth of the gadgets in a manner of days). The stagecraft was jaw-dropping, and the music sounded good, if warped with too much bass. Yet for the strength of his vision, Ye is also welcomes controversy. A track on Donda 2 called “Eazy” features the lyric: “God saved me from that crash, just so I can beat Pete Davidson’s ass.” West has repeatedly antagonized Davidson, who is dating the rapper’s ex Kim Kardashian.
West seems to be following an old Gvasalia adage from the It’s A Philly Thing No One Likes Us We Don’t Care Shirt Apart from…,I will love this designer’s Vetements days: “May the bridges I burn light the way” was a famous slogan that appeared on that label’s hoodies and tees. West may be torching it all, only to rise again from the cinder. He’s not going anywhere. Chatting to Luke Edward Hall is like enrolling in a masterclass on how to live life colorfully. Over the course of our conversation about his new lifestyle brand, we discuss Cecil Beaton, medieval manuscript illustrations, Matthew Broderick’s exceptional jumpers, the Bloomsbury Group, the decoration of historic English houses and Los Angeles’s electronic music scene. He is a storyteller, a romantic, and generous enough of spirit to open up his uniquely interesting world via newspaper columns, artworks, objets and, now, a line of lifestyle products via his own label, Chateau Orlando.
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