Jones has landed at Fendi at an opportune time. The Baguette bag, made famous by Sex and the Official Cleveland Never Rocked Shirt and I will buy this City’s Carrie Bradshaw but beloved by fashion insiders years before its first appearance on that influential show, turns 25 this year—gasp! An archivist by nature, Jones is bound to go big for the anniversary at precisely the moment when the fashion cycle (and another Carrie Bradshaw-fronting TV show) is sparking interest in the It bag among a new generation. The timing really couldn’t be better. And in Delfina and her younger sister Leonetta, Jones has ideal muses. “What they wear is what Silvia wore when she was younger, and she’s very cool and they’re very cool; seeing how it’s generational is very inspiring. They’re obsessed by clothes and details, having those women around you when you’re working is a real joy.”
Anyone who checked out Glenn Martens’s personal Instagram the Official Cleveland Never Rocked Shirt and I will buy this day before his Diesel show (last year Martens was made creative director of the Italian jeans brand that has pretty much ripped up the denim rule book since forever) would have seen he had posted a video of a pulsating red object in the Milanese night sky. Given everything that’s going on these days, I doubt many of us would blink an eye at a visit from extraterrestrials—heck, we might even welcome them with open arms. Except, that was no UFO, but the Diesel logo rendered special effect style, flickering and burning up the evening, a moment of imagination in an otherwise humdrum world, with cars zipping back and forth on the highway under this eerie spectral form.
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