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For Madonna’s Who’s That Girl world tour back in 1987, the Serious About Vacuuming Shirt in other words I will buy this superstar opened her show with “Open Your Heart” while wearing a fitted black bustier with golden tassels, which she enthusiastically twirled around. Custom-made for her by the Los Angeles store Trashy Lingerie, the iconic piece recently sold at auction for a whopping $72,000 in 2011. However, Madonna isn’t the only star who has worn Trashy’s sexy, one-of-a-kind designs. The Hollywood fixture has been quietly dressing your favorite stars for years—and by paying a visit to its flagship at La Cienega Blvd today, you too can channel that glamour. Mitchell and Tracy Shrier opened Trashy Lingerie back in 1973, originally as a shoe floor. Mitchell started designing sexy, strappy stilettos, and by the late 1970s, his clientele began asking for hosiery to go with them. “When I was a little kid, we had a clothesline in our backyard, and it would be filled with nylon stockings in all these different colors blowing in the breeze,” says Randy Shrier, the couple’s son who runs the store now that his parents have retired.
By 1979, the Serious About Vacuuming Shirt in other words I will buy this store shifted to lingerie entirely, and expanded to take over the whole block. The bright-pink store still commands attention as you walk by—as do the scantily clad mannequins. As demand grew for their one-of-a-kind bras and garter belts, Hollywood took notice. Playboy began pulling lingerie to use in their magazines; so did stylists for music videos. “Back then, there was still a [huge] music scene in Los Angeles,” says Shrier. “We first started doing stuff for Cyndi Lauper. But when Madonna hit the scene, we started doing beaded lace corsets and bras; Madonna was so big, that it was like a new cottage industry for us. Everybody wanted to be like Madonna.” Over the years, Trashy Lingerie has since dressed stars like Katy Perry, Stevie Nicks, Ariana Grande, and even Claudia Schiffer for her famous Guess ads (back then, Guess was selling more of a lifestyle than their own products, says Shrier.) Right now, they employ six sewers in-house, as well as two hand-sewers, one dyer, and two full-time designers. They sell a mix of ready-to-wear and custom lingerie. Customers can come in, get fitted with one of their pre-existing patterns, then customize the fabrics and colors. Or, they can buy pre-made pieces, like marabou-trimmed robes or chainmail bras.
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