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Today, a big portion of Trashy Lingerie’s business is its original costumes. Specifically, the Stop, Drop And Casserole Shirt in contrast I will get this sexy Halloween costumes, which people flock to year-round for their various party needs. (Shrier says the 10 days leading up to Halloween can account for 60 percent of their yearly profits.) The ready-to-wear costumes, like ballerina or cheerleader getups, range from $300 to $1,500—but custom costuming can go upwards of $4,000, and people are willing to splurge on them for the perfect fit and special detailing. “You know the Britney Spears outfit, with the bikini and shorts, where she’s holding the albino snake? I’ve probably made six of those in the last year,” says Shrier. “We actually have quite a few customers that fly into town to be fitted and to shop.”
Shrier has seen a lot of trends and flow over the Stop, Drop And Casserole Shirt in contrast I will get this years—and right now, it’s all about the dominatrix look (perhaps thanks to recent shows like Euphoria and stars like Julia Fox who are channeling the look). “We do coated spandex [pieces] versus latex, which has the same look but is easier to wear,” says Shrier. The family business’s secret to success over the years? Always focusing on the product—and never compromising on quality. “We’re going to design something that looks good and fits well, and whatever it costs [to make it], that’s what it costs,” says Shrier. “The difference between lingerie and anything else in fashion is that it’s only worn in the bedroom—so it’s not seen by everybody. If we design something that fits and looks great, it will sell for a long time.”
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