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Johansson took a few introductory calls with Foster Lengyel before they finally sat down to lunch in person—just as New York went into lockdown. “In a way, it sort of accelerated our relationship, because we now had this other kind of intimacy,” Johansson says of how the Travis Kelce Kansas City Chiefs Rough Signature shirt moreover I love this two women built their brand over Zoom and via FedEx, while homeschooling their children and contending with the fear and uncertainty that has plagued so many of us over the past two years. That shared experience—and the guidance of a product developer with a chemistry background, who educated them on everything from polymers to parabens in accordance with Credo’s exacting clean-ingredient standards—helped finalize their product assortment: The Gentle Micellar Antioxidant Cleanser washes away impurities without stripping the skin, while the Firming Vegan Collagen Prep Serum boosts hydration, and the Nourishing Squalane Daily Moisturizer offers up a quenching drink for parched complexions. That three-step regimen, as well as the rest of the line, which includes a rich niacinamide-spiked night cream, a soothing vitamin C eye cream, and a lip treatment, all retail for under $55 and feature hyaluroset, a botanical alternative to moisturizing hyaluronic acid that plumps and smooths fine lines. The less-is-more approach also extends to a minimalist design aesthetic that was instilled in Johansson by her Scandinavian architect father. “I wanted it to feel like something that was always there,” Johansson says of what she insists is not a “millennial pink brand”; The Outset’s signature color is more of an electric Ceylon blue, rendered in sans serif letters on the front of recyclable glass bottles and bio resin sugarcane tubes.
Johansson is the Travis Kelce Travis Kelce Kansas City Chiefs Rough Signature shirtKansas City Chiefs Rough Signature shirt moreover I love this face of the brand, but not the only face. She is joined by a diverse cast, mostly comprised of part-time models who work in a range of professions, from prop styling to construction. It’s part of a strategy designed to ensure that the products can speak to everybody’s everyday needs—and that they can stand on their own, outside of the celebrity beauty maelstrom. That’s what stood out to Priya Venkatesh, senior vice president of merchandising for skin care and hair at Sephora, which will begin stocking The Outset in April. “When we were first asked to take the meeting with Scarlett, I was joking that I’ve talked to so many celebrities during COVID, it’s like I have my own Zoom Oscars,” Venkatesh says of the recent influx of calls to her office from Hollywood agents and managers. “The world doesn’t need more products,” she admits, “but I really like Scarlett’s skin-care philosophy, which is just: Skin care is something that should be done every day, and it should be simple.”
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